Books, Supplements, Workout Gear

Saturday, February 13, 2010

Sales Gimmicks and Body Fat

I want to try to keep these blogs short and simple. A lot of the hype comes at you in sound bytes so I think being clear and quick is the best way to overcome that.
I'm sitting watching the idiot box last night (that's the TV to be politically correct) and on comes yet another "ab sculpting body fat eliminating" product. And oh don't we all want it to work for us. Then comes the remarkably toned good looking female and male fitness models demonstrating the device while they show before and after pictures of some "real" people. They give the impression that they used that product and they are well on their way to being more fit.

These advertisements count on people believing certain misconceptions. If people knew the truth the commercials would be structured completely different and sales would drop like a stone. Here's some of the misconceptions: Think of them the next time a love handle abolishing commercial comes on.

1) There IS NOT a wire attaching your muscles to the fat cells that are above it. That's right, crunches do not "work off" your belly. Side bends will not get rid of your love handles or muffin tops. Dips and tricep extensions will not tone up your bingo arms.

2) The body needs variety to get into shape. That means rigorous exercise, good nutrition, and plenty of rest. With the exception of the resting part a lot of variety in the exercise and nutrition areas is what is needed to progressively move toward your goal. One machine, one exercise, one routine is not going to do it. Your body wants, craves, and thrives on variety.

Like I said I want to try to keep these short and simple. I have included a few ideas that I think are less hype and more like the real thing. If your going to spend money do it on something that requires real effort, real variety and you'll get some real results.

1 comment:

  1. I agree, I always thought if I worked out for a month I would look good. I just needed to dedicate my time. I never took into consideration the nutritional aspect. I have been training with Tim Pierce for the last 8 weeks. He talks nutrition and about eating 5 times a day. I am traditionally a twice a day eater. I didn't start really accepting his advice on this till about week 5. What a huge difference in the last 3 weeks. Now I still have work to do. It took 15 years to get to where I am. I can't change my physique in 8 weeks. But I will tell you in just 8 weeks there are hugely obvious differences in my shape and my energy.... I will get to where I want to be and Tim Pierce and Real Personal Training will get me there!!!

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